Business/Marketing, Signs & Graphics

Creating the Right Outdoor Sign for Your Business

A well-designed sign acts as a silent outdoor salesperson for your business or organization. It attracts traffic and draws attention to your location, helping potential customers find you.

Reach commuters heading into downtown’s business district from the East side of town on Columbia Parkway. This large format pylon sign is visible from traffic passing under the I-471 Big Mack Bridge.

Lighted signs are a great way to communicate that your business is open for business. They can also be used to show pride in your local sports team or display your business hours.

Also known as reverse channel lighting or halo signage, these types of signs use bulbs that shine through the back of each letter to create a halo effect around the sign. They are a popular option for businesses that need a front-lit sign with a high level of visibility, especially at night or over long distances.

As with any type of electrical sign, lighted signs should be professionally installed and maintained. Look for companies with UL certification in the United States and CE certification in Europe.

Channel letters are 3D illuminated signs that spell out your business’s name to draw in customers. They can also be used to display other information, like store hours or special offers.

Illuminated channel letter signage uses LED lights to create a halo effect around each letter and are highly adaptable to your business needs. Unlike older forms of neon, which can burn out or break, LEDs are much more durable.

Channel letters are fabricated with aluminum on the back and sides (known as “returns”) and a sign face, which can be made from polycarbonate or acrylic. They are mounted to a building with trim caps, which come in standard colors or can be custom painted.

Dimensional letters are hard to miss, grabbing attention and helping new and repeat customers find where they need to go inside or outside your location. They can be mounted above doorways and windows or on walls facing the street, where they can communicate your business name, slogan, or mission statement.

We use light foam, metal, and plastic to fabricate dimensional letter signs that match your brand and look. We can use studs and pads to mount the signs flush with the wall or protrude them from it, depending on your preferred aesthetic. These types of signs are also ideal for lobby signs and directional signage.

Awning signs offer a wide canvas for advertising your business. Using your logo, thematic colors or a brief message, they can make your brick-and-mortar stand out in a crowd and help shoppers find you.

Aside from being aesthetically pleasing, awnings also provide a little bit of protection from the elements. They prevent sun glare, provide a break from snow and ice, divert rain runoff and keep doorways and windows clear.

As with other types of signs, awnings should be kept clean and whole to avoid the appearance of wear and tear. They are a great way to advertise your business and attract attention without costing you any extra on a regular basis.

Using trendy blade signs, you can mention your store’s unique selling point and catch the attention of pedestrian shoppers. These types of exterior signage are a great choice for businesses located in plazas and shopping districts.

Display your team spirit with this bold printed Cincinnati Bearcats sign. Made from weather resistant PVC and printed with UV bonded inks, this sign is durable and designed to last.

A digital billboard is a highly visible outdoor advertising space that can be found on the side of highways, primary arterial roads, and major intersections in the Greater Cincinnati, OH area. These billboards are usually rotated to achieve the desired CPM and reach for your business.

Engraved signs, also known as monument or post and panel signs, are an effective way to market your business. They can be customized to match your brand, location and environment. They are highly visible and easy to read. These signs are typically used in grassy areas, on commercial real estate, or as part of a building sign.

Custom signs play a large role in subsisting within the community. They display important information to current and prospective clients, increase exposure to new markets, and build brand recognition. They are a cost-effective marketing tool and an essential part of any business’s visual communication strategy. The team at Cincinnati Sign Company can help you select the right type of outdoor signs for your company.