Business/Marketing

How Digital Signs Keep Customers Happy

For a company that needs to expand its message to the community it serves, digital signs in San Mateo can help. There are many options available to businesses and advertising agencies. You can purchase one-time installation or have a sign professional come to your location and integrate your new signage with your current advertising and marketing efforts. If you want to up the ante and make a big change, digital signs are the way to go. Digital signs offer a way for you to communicate something special about your company to the public while expanding your client base. Digital signs are changing the way people interact with advertising.

Digital Signs

 

“Founded by two men who had a vision of bringing affordable high-tech solutions to people, Axe Signs & Wayfinding is a service that reaches across the nation with custom signage solutions that bring value to our clients,” says Mike LaPorta, president and co-founder of Axe Signs Concepts. “argeted digital signage helps businesses communicate with their customers and build trust. From the initial investment to the maintenance, digital signs offer an economical and effective solution to large and small businesses.” Digital signs offer many advantages to businesses that incorporate them into their advertising and marketing campaigns. Digital signs offer:

 

– Increased sales opportunities – “The best thing about digital signs is that they work really well in changing environments. For example, a small indoor business using a digital sign in the morning might be using the sign in the early evening to encourage foot traffic to its front door, but it could also be used during the day as a lead-generating signage tool,” explains Karen Whitfield, marketing manager for KDC America. “There are so many potential uses, and we can do more if we put digital signs where people are looking.” Digital signs are an excellent way to increase sales.

 

– Customer loyalty – “People have become used to the technology that makes things easier and that has a direct impact on their lives. So when a customer sees a digital sign, it’s not just an advertisement telling them where to go, but it encourages them to take action,” says David Bailey, executive vice president of Wieden+. Digital signs are becoming part of the “in” thing today. They are available in high-resolution and easy to read formats, so they make great lead generation tools for businesses.

 

– Reaching a wider audience – “People expect to see digital signs wherever they are. They’re not just on a building or in a store. It’s becoming common place, so people don’t even recognize them unless they’re actually there,” says Bailey. Digital signs reach thousands of potential customers at once, making them one of the most effective ways to advertise.

 

While some traditional brick and mortar retail locations may be able to survive on their own, companies who rely on digital signs need a way to stay in business during economic times when other forms of advertising are less effective. But the benefits of digital signage go beyond boosting sales. The convenience, security, and customer relations that come from using digital signs are difficult to overcome. Digital signs work in any market situation, keeping a business in front of its customers 24 hours a day.