Direct mail advertising, also called direct mail, direct mailshot, direct mailout, direct mailing product or mailshot, is the direct delivery of marketing content to direct recipients of regular postal mail sent to an address. There are two broad categories of direct mail marketing; namely, print and digital marketing. Print marketing can consist of brochures, posters, newsletters, direct mail pieces, business cards, greeting cards, catalogues and other print marketing products. Digital marketing, on the other hand, consists of online advertising services, such as web banners, radio and TV spots, instant messages, picture ads, website links, search engine optimization and mobile marketing.
A direct mailing product can be designed to target a specific audience. The audience may be made up of men, women, students, seniors, church-goers or marketers. In order to target an appropriate audience, you need to know who your target audience is. An easy way to determine who your audience is by carrying out a market research exercise for a particular product that falls in your direct mail marketing category. For instance, if you sell watches, you could carry out a survey among your target respondents to find out what kind of people your direct mail marketing would appeal to. Through this exercise, you would know the kind of people you should direct your marketing campaigns to, based on their preferences.
After carrying out the survey, you would have found the ideal group of people who may be interested in buying your product. You may then design your direct marketing campaign. Your direct marketing campaign should not only cater to the interests of these potential customers but should also make them feel that they are a part of your wider business venture. If you successfully connect with your target audience through your direct marketing campaign, you are well on the way to establish a long lasting business relationship.
There are many ways through which you can keep in touch with your target audience and gain from the results of your direct mail campaign. You could send out monthly emails to all those on your database so that they are constantly informed of any changes or promotions. These emails not only provide information about your company and products but also make your readers feel important. Many marketers feel that this form of communication is an effective one as it makes their readers feel that they are part of something big.
Direct mailers are also quite effective when used with the mailing list of a direct marketing company. In many instances, direct mail campaigns have been successful because they have been able to attract new customers to the companies. This new customer acquisition is achieved through your direct mailers. You can make your campaigns attractive to your new customers by including attractive offers, discounts, or price reductions so that they will purchase your products and services.
Finally, direct mail campaigns can also be used to target your most ideal customers. If you target only certain segments of the population you will be able to ensure that your campaigns are more likely to be successful. For instance, if you target only seniors you will find that your campaigns will be more likely to be successful than those that target middle-aged males. Through segmentation, you will be able to determine whether or not you are on the right path towards success. For more details on direct mailing visit RiverCity Print & Imaging.
