Business/Marketing

Building Signage Options for Your Business

No matter what type of business you have or where you want to locate it, building signs are an integral part of making that business successful. Having the right signs on your building can mean the difference between a thriving business and one that fails. When designing your Sarasota Florida business signs, think about your goals and what will set your company apart from the competition. Once you have figured this out, it will be easy to find the perfect signage design for your establishment.

building signs

 

Creative, high-quality, and appealing building signs put your business ahead of the competition. This enables your company to capture a bigger share of consumer attention, curiosity, and even more importantly, a bigger slice of the entire available commercial real estate. Whether you want to promote your business or announce a sale, there is a Sarasota Florida business sign that will do it. One-way street signs offer the best visibility because of their large size and clear writing. These are great if you need directional signs or advertising billboards, like the ones you see in busy intersections or on major thoroughfares. If your goal is to build customer loyalty or drive new customers to your business, these types of signs are your best options because they can really stand out.

 

Large outdoor building signs are another excellent choice for your Sarasota Florida business. When choosing outdoor Sarasota Florida building signage, keep in mind that the words on your sign are not only important but they also make the sign easy to read from a distance. These building signs come in different styles, sizes, and colors. You can even have words incorporated into the sign, like “Merry Mary’s Restaurant,” to help reinforce the positive message you want to get out to customers. Choose a complementary color such as white or yellow for outdoor building signage elements to best represent your business.

 

Another type of building signage you might consider for your Sarasota Florida business is banners. These signs are perfect for marketing and advertising your Sarasota Florida retail stores. These signs are usually rectangular or square and made of either vinyl or fabric. The main benefit of these signs is that you can display different images and text at once, which makes them very effective at advertising. You can also find these signs at many outdoor retail stores in Sarasota, such as BP Gas stations and Sam’s Club.

 

Building signage options that are best for businesses in Sarasota include textured black-and-white, textured green, non-illuminated exterior signage, vinyl letters, and multi-colored outdoor building signs. When looking for textured black-and-white building signs, you can go with a black font that is one or two shades lighter than the letters in the company’s logo, the name of the company, or the store name. This textured black font will make the building design look uniform and professional. For a non-illuminated exterior signage design, you can use a font that is two shades lighter than the letters in your logo, the store name, or the business name. Keep in mind that you should avoid using brightly colored letters because it may distract customers from the building sign.

 

If you have a high-tech business, then you may want to invest in building signs that are made of either heavy-duty vinyl or rigid aluminum sign. In order to keep your building sign appealing for years to come, it is important that you periodically apply vinyl coatings. Vinyl coatings are easy to apply with an adhesive remover and are available in a variety of colors. Although rigid aluminum signs are more expensive than their vinyl or fiber-board counterparts, they are built to last for many years.